Ethnic Media
Quality ethnic media outlets attract a large audience and are a highly effective advertising medium.
Australia is proud to be known as one of the world’s most multicultural societies, embracing migrants from all over the world.
Since 1945, 6.5 million migrants have found a new home in Australia. Today over 200 different languages are spoken in Australia and nearly one in four Australians was born overseas. 43%, of all Australians were born overseas or have at least one parent born overseas. *
(*Department of Immigration and Citizenship, Fact Sheets 2008)
And while migrant communities engage fully with Australian society, contributing to a dynamic whole, it is through ethnic media that advertisers can connect emotionally with Australians from a non-English speaking background. This is the media environment where your message resonates most significantly with its audience.
Ethnic media choices are extensive:
- 153 Radio stations producing 7506 hours of non-English broadcasting each week
- 200+ newspapers in languages other than English
- Non-English language television: Cable, subscription, satellite, community and public services
- Local, in-language websites
Inform, entertain and influence non-English speaking Australians with ethnic radio, newspapers, television and web advertising.
